How contextual and dynamic metadata can be used to drive interactive second...
Adam Davies, Solutions Marketing Manager, Cisco David Richardson, Manager Strategy Group, Cisco Tal Chalozin, CTO & Co-founder, Innovid Related PostsCisco and Innovid demo personalized and Second...
View ArticlePanel: Advances in cross-platform measurement & trading
Chair: Katty Roberfroid, Secretary-General, EGTA Jérôme Perani, VP Digital Platfom Marketing & Analytics, Lagardere Active Jim Kite, Strategic Development Director, Starcom MediaVest Group Jan...
View ArticleTreating multiscreen as part of the household
Owen Hanks, General Manager, Europe, YuMe Related PostsPanel: Making Connected TV work for advertisers and content ownersPANEL: Is HBB a game-changer for the TV ecosystem?PANEL: Next steps for...
View ArticlePanel: A data-centric outlook on life
Chair: Harish Reddy, Principal Consultant, IBB Consulting Group Ed Couchman, Sales Director, Facebook Russell March, Group Strategy Director, RAPP Joan Gillman, EVP & COO, Media Services, Time...
View ArticleDigitally-minded marketers and the long-tail TV audience
Tad Smith, President, Local Media, Cablevision Systems Corporation Related PostsCablevision is revolutionizing linear TV buys with Internet-style modelKeynote Q&A and Audience QuestionsRebuilding...
View ArticleHarnessing data to sell targeted audiences to advertisers
Jonathan Lewis, Head of Digital & Partnership Innovation, Channel 4 Related PostsEfficiency improvement of 19% for targeted campaigns on 4oDSmarter payment systems can help monetize...
View ArticleInsight: What a DM agency brings to TV
Russell March, Group Strategy Director, RAPP Related PostsPanel: A data-centric outlook on lifePanel: Making multi-screen part of the advertising mainstreamFirst Shazam-enabled TV campaign airs in...
View ArticlePanel: Building the DAI eco-system
Chair: Jon Watts, Director and co-Founder, MTM London Alireza Tajbakhsh, COO, MTG X/Digital Media, Modern Times Group Jean-Paul Edwards, Executive Director, Futures, Manning Gottieb OMD Jeff Eales,...
View ArticleContent creation and DAI: A North American case study
Bill Sheahan, Executive Director, Advertising and Content Operations, Comcast Video Services Alexander Beach, Director, Affiliate/Video On Demand Operations, Scripps Networks Interactive David Mowrey,...
View ArticleRebuilding reach in the multiscreen era
Kevin Smith, Senior Vice President, Comcast Spotlight Related PostsComcast Spotlight wants the best of both advertising worldsKeynote Q&A and Audience QuestionsComcast makes Xfinity available on...
View ArticleUsing TV with multiscreen to maximum effect
Thomas Port, Managing Director, ProSiebenSat.1 Media - SevenOne Media Related PostsDigital-first strategy does not cannibalize TV, says ProSiebenSat.1Why TV remains as the number one marketing...
View ArticlePanel: Assessing the impact of TV Everywhere
Panel with Starcom MediaVest, Freesat, Canal +, Discovery Network International and Nagra, chaired by David Brennan.
View Article4th screen extending into multiscreen
Mark Slade, CEO, Opera Media Works Related PostsNHK WORLD TV available in Opera TV StoreOpera TV browser with WebGL on Intel Atom CE5300Opera Devices SDK enables OTT on KATHREIN STBsVienna State Opera...
View ArticleBriefing: Ad-funding the future of TV
Briefing discussion with RTL, Axel Springer, Seachange and Verizon, chaired by Mark Brandon.
View ArticleWorkshop: How to build powerful synchronised advertising campaigns
Breakfast workshop with Arena Media, TV3, Optimal Social and Xaxis, chaired by Robert Andrews.
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